This was an ambitious series – our team wanted to make a “Market Leader Killer” based on our collective experience dealing with other textbooks. We set about to create something that was not only intuitive and educational, but fun and engaging as well.

Our solution was to create a parallel business world that was familiar yet not tedious, fun without being cloying. Materially dense and incorporating a myriad of images mixed with realia (and subtle easter eggs to keep our instructors interested), it was probably the most fun series I’ve made in my career.