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Effective Negotiations

Co-author, editor, art direction, layout & design

Real business negotiations are a long, drawn out process, and the concepts involved come with a lot of baggage (kill or be killed!) We looked at a fresh approach that presented a myriad of scenarios, ranging from haggling in a store to navigating a corporate merger. The design focused on two things – creating a narrative thread while presenting mix-and-match case studies for practice.